Week 7, demographics

During Week 7 we talked about business planning & entrepreneurship.  Remember that everything we’ve talked about so far this semester is critical in business planning:  Research planning, Company research, Industry research, Market & product research, News & trade press research. Materials covered this week provide the final piece of the puzzle.  We used these resources [...]


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Week 6, academic integrity

We are entering the final stretch of the semester. There are only two weeks left in the Business Research Certificate Program.   During Week 6 we had what I think was an interesting discussion in class about academic integrity and ethics.  For those of you who missed it, the Prezi is available here. We looked at [...]


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Week 5, going international

It’s hard to believe we are only 3 weeks away from the end of the spring 2014 business research certificate program.  I hope those of you participating this semester have learned a lot so far. Handouts and the Week 5 Prezi are linked below: Week five in-class exercises International Business & Marketing Research Guide Week [...]


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Week 4, news and trade pub searching

We are halfway there … only four weeks to go.  So far in the Business Research Certificate Program this semester we have covered research planning, researching companies and industries, and searching periodicals like newspapers, magazines, and trade journals.  Class materials from week four are available here: Week Four In-Class Worksheet Week Four Nuts & Bolts [...]


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Week three recap and no snow!

Finally no snow!  The third week of the Business Research Certificate Program came and went with no weather related problems. This week we explored industry research (and also a little company research).  Handouts and the Prezi from the class are linked below: Week 3 in-class worksheet and outline Expanded week 3 handout packet (password protected) Week [...]


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Goodbye snow … week two recap and materials

With the 2014 “snowpocalypse” behind us (let’s hope) we can get back to thinking about business research.  Week two of the business research certificate program fell during the second round of winter weather for Birmingham so one of the sessions was cancelled.  Thanks to all of you who took time to attend 1 of the [...]


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Week one recap and materials

Welcome to the Spring 2014 Business Research Certificate Program at UAB’s Sterne Library. Remember that even if you missed the first and second class meetings you can still complete the program this semester! In case you missed week one, links to materials from class are provided below: Week one prezi Week one outline Sources covered [...]


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Snow day make-up sessions

The snow has caused lots of problems over the past few weeks including forcing me to cancel several business research certificate sessions.  There will be make-up sessions on the following days: Week 1 make-up sessions 2/14: 10 am – 10:50 am & 1 pm – 1:50 pm 4/4: 8 am – 8:50 am   Week [...]


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Third weekly session to certificate program

Because of the overwhelming demand for the Sterne Library’s Business Research Certificate Program, a third weekly session has been added.  Participants can now attend at any of these times: 10 a.m. – 10:50 a.m. 11:30 a.m. – 12:20 p.m. 3:30 p.m. – 4:20 p.m. Classes will still meet in Sterne Library Room 163.


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Save Your Spot Today!

Although you don’t need to register to participate in the Business Research Certificate Program, you can save your spot in class by clicking here.  Classes begin on February 6th!


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