After meeting with another MK 416 student yesterday, I decided to add this new post about finding SWOT analyses. You can find SWOT analyses in the following Sterne Library databases: Business & Company Resource Center and Business Source Premier. ABI/INFORM Complete also has a limited number of SWOT analyses. If you are looking for information [...]
I have received a few questions asking for help with Prof. Pang’s International Marketing course (MK 416) over the past few weeks so I thought it may be helpful to post a few helpful links. First, the World Bank has a publication (and web site) called Doing Business available at www.doingbusiness.org. From there you can [...]
Do you want to become a marketing guru like Seth Godin? Good news! I’ve created a new Marketing Research guide that should be very handy and can help you on your way. It includes sections in finding demographics, market share and industry data. It also includes links to all of the marketing course specific handouts [...]